Keeping up with Fast Fashion

By Siobhra Brennan and Anna Feely

As a sixteen year old it is a constant battle between keeping up with the fashion trends while not contributing to fast fashion and unethical clothing brands. Nowadays most high street stores contribute to fast fashion which makes keeping up with the trends a hard task as it creates a guilt factor when we buy from stores such as Penneys and also online stores such as pretty little thing. We gravitate towards shops like these as they are the cheaper option and easier to access. For example a hoodie from an unethical shop such as Penneys can range between 5-15 euros whereas a hoodie from an ethical shop such as Levi’s can range from 75-150 euros. As a result of this many teenage girls make the unethical choice of purchasing clothes from the stores contributing to fast fashion which is what makes shopping for teenage girls such a struggle nowadays.